Himachal Tourism hit by dry spell
Dry Spell takes toll on Himachal Pradesh's Tourism and Hospitality Sector
The iconic Dhauladhar mountain range in Dharamsala, usually blanketed in white this time of year, presents an unprecedented barren look due to a prolonged dry spell. This unusual sight has raised concerns among locals and dealt a blow to the tourism and hospitality industry.
Low hotel occupancy across popular destinations:
The dry weather and lack of snowfall have led to a significant drop in hotel occupancy. In Dharamsala, hotel occupancy has plummeted to around 10%, a stark contrast to the usual 40% - 50% during this season. Similarly, in Shimla and Kullu-Manali, hotel occupancy has declined from 40% - 60% in December last year to around 20% now.
The dry spell is not only affecting tourist footfall but also leading to the cancellation of hotel bookings. Hoteliers are feeling the heat, leading to potential job losses in the sector. The situation is being compared to the challenges faced during the Covid-19 pandemic.
Tourism officials acknowledge the visible impact on the sector. The lack of snowfall-related activities has resulted in reduced tourist footfall, and hotels are struggling to maintain business.
Weather forecast offers limited hope:
According to the India Meteorological Department (IMD), the dry weather is expected to persist until around January 25. The hope for a change in weather and potential snowfall arises towards the end of January or early February.
The tourism industry in Himachal Pradesh has faced challenges over the past three years, with the pandemic and natural disasters like floods causing disruptions. The current dry spell adds to the woes of a sector striving to recover.